EMPLOYEE  ENGAGEMENT

COMMUNICATIONS

 

MANDATE:

The rapid pace of change at Sikorsky’s Research & Engineering Division was creating an enterprise-wide challenge for management.  As the complex dynamics of the industry and the company shifted, employees became concerned about how their jobs—and their lives—might be affected. 

CHALLENGE:

Employee surveys showed people at R&E were feeling disenfranchised and disconnected from management due to a lack of formal internal communication.

SOLUTION:

We developed a strategy to unify, focus and engage employees to increase individual and organizational performance.  Here’s what we did:

Created a brand identity for the Research & Engineering Division

- led an identity development team with Sikorsky senior management 

- studied competitors and related organizations to inform development process

- developed an identity incorporating key brand attributes of Sikorsky R&E       

                 

Developed an R&E intranet

- identified key management and employee information requirements

- worked with leadership, branding, marketing and legal to develop content

- provided graphic design, copywriting, programming and QA testing

 

Produced an R&E Semi-Annual Report

- developed editorial calendar and graphic design guide for the 35-page report

- graphic design and copywriting and direct mail kit for the Semi Annual

- managed development, production, and mailing of book to employees’ homes

Designed a branded recruitment campaign entitled, "You've Arrived"

- theme designed to appeal to prospective candidates and new hires

- content celebrated the enduring engineering legacy of Igor Sikorsky

- campaign served an anchor for all new employee onboarding materials

RESULTS:

-feedback from management and staff was swift, enthusiastic and appreciative

-engagement levels increased 60% following launch of communication vehicles

-site developments and follow-up Semi-Annual Reports were commissioned

-You've Arrived campaign deemed huge success by corporate human resources

Sikorsky R&E brand identity

Research & Engineering Intranet

R&E Semi Annual Report

© 2016 by Zero Gravity Group LLC