lasting change only happens when employees feel informed, involved and inspired to achieve success
we develop communication strategies that forge powerful
connections with your employees—the people who are
your brand and achieve the objectives that are your business
We're communication professionals with extensive experience in marketing,
branding, employee engagement, human resources and change management.
We help clients manage big organizational changes, like new leadership,
mergers & acquisitions, corporate restructuring, quality improvement initiatives, brand campaign launches and human resources programs, to name a few.
Our experience as communicators—and as employees—has shaped our unique perspectives on what works (and what doesn't) in organizational communication.
We balance an inherent desire to be engaging and creative with a practical focus
on achieving business objectives.
We don't deal in jargon, we focus on results.
We combine the art and science of effective communication to focus and motivate your people to go beyond the call in achieving individual and organizational goals.
We think of your employees as your internal clients—and they're getting more sophisticated all the time. They're media saavy and they have a pretty low tolerance for messages that don't satisfy their information needs. And if what they hear sounds hollow or irrelevant, they tune out completely.
We believe communication with employees should be as artfully crafted and carefully executed as your advertising and branding programs. That's why we apply many of the same approaches typically used to connect with customers:
conducting targeted research
identifying desired stakeholder behaviors
aligning messages with audiences
determining appropriate message frequency
developing creative & compelling messages
integrating various communication platforms
creating dynamic feedback mechanisms
measuring campaign effectiveness
retooling & refining messaging as necessary
assessing workplace culture and change readiness
identifying obstacles to effective communication
crafting messages linked directly to business objectives
aligning messages & media
web and multi-media
social network planning and integration
film and video
digital visual effects
event development, planning and management
if your communication resources are under-staffed or over-tasked (or both), our Co-Author service can provide scalable levels of support tailored to meet your specific needs and timeframes.
not actual size...
Our talented team of perma-lancers has worked together since 2002. Each team member brings a wealth of corporate and/or agency communication experience and a passion for solid client service.
For our clients, this means access to a scalable talent pool with expertise in strategy, employee engagement, cultural assessment, organizational design, branding, graphic design, copywriting, web architecture, social network integration, and human resource communications.
Our teams are assembled to meet your specific project requirements, so you only pay for what you really need. We call that value.
We're not the only ones with bright ideas.
Zero Gravity Group clients also benefit from our alliances with service providers specializing in
various aspects of stakeholder engagement, talent management and organizational effectiveness.
Their specific expertise, combined with their service excellence and collaborative approach to problem solving, make each of these firms a valuable addition to our core offerings.